Privacy Policy

“Personal Information” is any information that, alone or in combination with other information, is linked or can be linked to an identifiable individual. Personal Information does not include anonymized information that is maintained in a form that is not capable of being associated with or linked to an individual.

We collect the following types of Personal Information through our Site:

• Identification and Contact Information, including your name, title, alias, postal address, phone number, email address, government identification numbers, social media usernames;
• Registration and Profile Information, including username and password for our Site, and security question/answer combinations;
• Transaction and Financial Data, including payment information, credit card number, income, and expenses;
• Commercial Information, including services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
• Health Information, including medical diagnosis and accessibility requirements;
• Demographic Information, including your age, birth date, gender, and languages spoken;
• Electronic Network Activity and Usage Information, including IP address, device identifier, network connected hardware data, browser type and language, operating system, internet or mobile network provider, information about your use of the Site, Site access time, duration of visit, referring website address, browsing and search history on our Site, webpages viewed immediately before and after our Site, information related to your interactions with our Site, social media pages, emails, online chat, text message communications, and advertisements;
• Location Data, including your physical location based on information you provide directly or inferred from your IP address;
• Audiovisual Information, including photographs and audio data collected when you call our customer service numbers; and
• Professional or Employment-Related Information, including identification number and position title; and
• Communications, including the contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, reviews, and comments on our blog and social media pages).

We may use and share information for any purpose if it is publicly available, de-identified, or aggregated with other information so that it can no longer identify you.

We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Site. We may also collect Personal Information about you from our Service Providers (as defined below) and from other parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Site.

We collect Personal Information directly from you when you:

• Register or maintain an account with us;
• Schedule a tour;
• Apply for a job;
• Contact us using our online form;
• Submit forms and other information through our Site;
• Enter search terms or other information through our Site;
• Subscribe to receive our notifications;
• Exchange communications with us by mail, email, phone, etc.;
• Post comments to our online communities;
• Obtain customer Site or technical support;
• Post reviews or other information about our products or services; and
• Connect with us via social media.

We, and our Service Providers, use cookies, log files, web beacons, pixels, and other tracking technologies (collectively, “Cookies”) to collect and store Electronic Network Activity and Usage Information about you and your interactions with the Site.

We may combine automatically collected information with other Personal Information we obtain about you, which may include data we obtain from third parties. Cookies may be used to collect Personal Information about your online activities over time and across different online services.

Atria may also obtain information about you from other sources, including our Service Providers and our affiliates. In some circumstances, we may also obtain Personal Information about you from third parties, including business partners, resellers, and data brokers, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.

We may use the Personal Information we collect about you through the Site for various purposes, including to:

• Personalize and improve your online experience, such as by providing you with content that may interest you and making navigation on our Site easier;
• Respond to your emails or other requests, inquiries, comments, or questions (to respond effectively we may share information with others, for instance, a specific Atria community or regional staff member who can best handle your request);
• Monitor and analyze trends, usage, and activities of visitors to, and users of, the Site;
• Send you marketing materials and advertisements;
• Improve the Site, our marketing, and products or services we may offer;
• Contact you regarding your use of the Site;
• Verify and/or authenticate your identity;
• Provide you with information that we believe may be useful to you, such as information about products or services offered by us or by others;
• Prevent fraud or other misuse of the Site, including protecting our rights and the rights of affiliates or related third parties;
• Maintain records of our transactions and communications;
• Conduct research and analytics;
• Comply with applicable laws, regulations, or legal process as well as industry standards and our company policies;
• Prevent, investigate, identify, or take any other action with regard to any suspected or actual fraudulent or illegal activity or any activity that violates our policies; or
• For any other purpose, with your consent or as otherwise permitted under applicable law.

In addition, as described above, we use Cookies for purposes, such as recognizing your device when you visit the Site, monitoring your activity as you navigate the Site, or analyzing your use of the Site. This information may be used to track your activity over time on various websites and services, as well as across different devices you may use to access the Internet and our Site. In general, our Site use Cookies as follows:

• Where necessary to run our Site, for example by allowing you to log in or schedule a tour;
• To optimize the functionality of our Site, including by personalizing content for you, greeting you by name and remembering your preferences (e.g., your choice of language or region);
• For analytics purposes, including to help us understand how our Site is used, to see what products or services most interest you, and determine how best to market our products and services to you;
• For purposes of ad targeting and marketing, including to collect information about your browsing behavior on our Site in order to show you interest-based advertising when you visit other websites or use social media;
• To determine if you open or act upon our email messages (information on unsubscribing from our commercial email communications is provided below); and
• To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad.

We may disclose your Personal Information as follows:

• Within our group of companies including with our affiliates, subsidiaries, locations, and brands.
• With our agents, vendors, consultants, and other service providers (collectively, “Service Providers”) in order for them to provide their services to us. For example, we may share your Personal Information to provide customer service, operate and improve our business and the Site, improve our products and services and customer service, help run our promotions (including coupons and rewards programs), process payments, perform auditing and quality control, communicate with you, recruitment and otherwise operate our business.
• With third parties for marketing purposes; to improve our services, products and Site; or to provide you with other products and services that may interest you.
• With our advertising partners for the purposes of ad targeting, remarketing, and customized advertising content.
• With third parties, as necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety, or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
• With our insurers and professional advisers for the purposes of managing risks, exercising or defending against legal claims, and otherwise obtaining professional advice.
• With third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).

We may engage vendors to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on our Site to answer questions and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.

Certain functionalities on the Site permit interactions that you initiate between the Site and certain third-party sites, such as social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Site and a third-party sites; “liking” or “sharing” Atria’s content; logging in to the Site using your third-party Site account; and to otherwise connect the Site to a third-party sites (e.g., to pull or push information to or from the Site). If you use Social Features, information you post or provide access to may be publicly displayed on the Site or by the third-party Site that you use. Similarly, if you post information on a third-party site that references the Site (e.g., by using a hashtag associated with Atria or one of our brands in a tweet or status update), your post may be used on or in connection with the Site or otherwise by Atria and/or our affiliates. Also, both Atria and the third party may have access to certain information about you and your use of the Site and any third-party service.

Our Site uses analytics technology provided by our Service Providers to understand how users interact with the Site, improve our web experience, and better market our products and services. Analytics services in use on our Site include Google Analytics, Heap, and Hotjar. We use information from Google Analytics to implement Google advertising features such as interest-based advertising, audience targeting, and display advertising. For more information on how Google Analytics uses data, visit Google’s page on analytics. See below for more information on your choices regarding analytics services.

We use third-party advertising partners that may use their own Cookies and our Cookie data to show you personalized ads and to measure the effectiveness of these ads. We may provide these third-party advertisers with information about your use of our Site as well as aggregate or non-personal information about users of our Site. They may use this information to build or enhance their understanding of you and your interests to provide you with more relevant ads.

Our Site offer a Cookie preference center that allows you to exercise your choices. Please click on the link at the bottom of the Site you are viewing to update your cookie preferences. Cookies may also generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. If you typically use more than one browser, you will need to disable or delete Cookies separately on each browser you use. Please review your browser’s Help menu for instructions, or visit allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our Site may not function properly and disabling Cookies may invalidate your other opt outs that rely on Cookies to function. Please be aware that disabling Cookies or limiting targeted advertising will not stop you from seeing advertisements online or in apps. The advertisements you see may, however, be less relevant to you.

We may use certain third-party web analytics services, including Hotjar and Meta, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. Some of our Services Providers offer tools that you can use to limit or opt out of their Cookies, including:

• Facebook: To change your privacy and advertising settings with Facebook, login to your Facebook account and navigate to the Privacy Center at Meta’s Privacy Center or review your Ad Preferences at Facebook’s ad preferences page.
• Google Analytics and Advertising: You may exercise choices regarding the use of Cookies from Google Analytics by going to Google's opt-out page or downloading the Google Analytics Opt-Out Browser Add-on. For more information on how Google Analytics uses data it collects, visit Google's privacy page. We may also use advertising services provided by Google Ad Services. To learn more about the data Google collects for advertising and to opt out of certain ad targeting by Google, please visit Google's ad settings page.
• Google reCAPTCHA: We have also implemented Google reCAPTCHA to protect our Sites from fraud and abuse. Your use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use.
• Microsoft: For more information regarding Microsoft’s data practices, including the Clarity, Bing Ads, and Xandr Cookies, visit Microsoft's privacy page.

You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”), the Digital Advertising Alliance of Canada (“DACC”) and/or the Network Advertising Initiative (“NAI”), Self-Regulatory Programs for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit the Digital Advertising Alliance's Consumer Choice tool and/or https://youradchoices.ca/en/tools. To learn more about the NAI and your opt-out options for their members, see networkadvertising.org/choices; to learn more about managing your browser’s opt outs, visit the Network Advertising Initiative’s opt-outs page. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified in one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook/Meta. We are not responsible for these third-party services, including without limitation the security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, to find out what options Facebook offers you to control such ads.

Atria is not responsible for the effectiveness of any third parties’ opt-out options or the accuracy of their statements regarding their programs.

This Site may include links to non-Atria websites for your convenience and information. These third-party websites may have their own privacy policies or notices, which we encourage you to review. By clicking on links to third-party websites, their operators may collect your Personal Information. We are not responsible for the content or data collection practices of these third-party websites, and your use of them is subject to their respective terms of use and privacy policies. This Privacy Policy applies solely to information collected through the Site. Atria is not responsible for the privacy practices or content of any linked websites that we do not control.

Please note, if you visit our Careers page the information you submit will be processed by iCIMS, our third-party Sites provider. You may learn more about the iCIMS platform on this page, or view their privacy policy here.

Consistent with applicable law, you may be able to exercise the following rights:

• Access your Personal Information. You may request access to the Personal Information we hold about you. We may charge you a fee to access your Personal Information, however, we will notify you of any fee in advance.
• Correct your Personal Information. You may request that we correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and our purposes for processing it. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
• Request the Deletion of your Personal Information. You may request that we delete your Personal Information, subject to exceptions.
• Withdraw your Consent. Where you have provided your consent to the collection, use, and transfer of your Personal Information, you may withdraw your consent under certain circumstances. Please note that if you withdraw your consent we may not be able to provide you with a particular service. We will explain the impact to you at the time to help you with your decision.

To exercise your rights in this section, please contact us at privacy@atriaseniorliving.com.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending a request to unsubscribe to privacy@atriaseniorliving.com. If you opt-out of our marketing email communications, we may still send you email messages related to your account. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.

You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you share with us. Once you opt-in, we may send you text messages (i) regarding your account; (ii) about our products, services and promotions (including advertisements, sales, and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use and enjoy our Site, services, or products. If you opt-in, standard text messaging charges may apply. You may choose to opt-out from our text messages and alerts at any time. To directly opt-out, follow the instructions on your device and we will unsubscribe you from text communications. If you opt-out, you will not receive any additional text messages via your mobile phone. For more information regarding our text messaging and alerts, please contact us at privacy@atriaseniorliving.com or 1 (502) 779-4700.

We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage are not completely secure, and Atria cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us.

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Privacy Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:

• Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
• Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
• Your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case);
• Your Personal Information may be maintained indefinitely according to legal or regulatory requirements, including applicable legal holds, or for data backup or recovery purposes; or
• We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

The Site are not intended for children under the age of eighteen (18) and we do not knowingly collect personal information from children through the Site.

The Personal Information collected through the Site may be transferred to, processed, stored, and used in countries or provinces other than the country or province you are resident, including jurisdictions outside of Canada, and be accessible to the law enforcement and national security authorities of those jurisdictions. These countries or provinces may have data protection laws that are different from those of your country or province of residence. Your use of the Site or provision of any Personal Information to us constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in those jurisdictions, as set forth in this Privacy Policy.

By using our Site, you consent to the terms of this Privacy Policy and our Terms of Use. We may change our Privacy Policy from time to time and will post the date it was last updated at the top of this Privacy Policy. When required under applicable law, we will provide additional notice to you if we make any changes that materially affect your privacy rights.

If you have a question about this Privacy Policy or about Atria’s information practices, you may email us at privacy@atriaseniorliving.com. You also may contact us at:

Atria Senior Living
Attention: Privacy Inquiry
300 East Market Street
Suite 100
Louisville, KY 40202